Opened in 2019 and located in Auckland’s Sky City Precinct, The Ultimate All Blacks Experience is a 90-minute guided, state-of-the-art journey into the heart of New Zealand rugby. Through immersive storytelling, cutting-edge technology and interactive displays, you’ll discover what it means to wear the iconic black jersey and gain a deeper appreciation of the achievements, culture and values that have shaped one of the world’s most celebrated sporting teams.

From the moment you arrive, you’ll be drawn into the electrifying world of the All Blacks. Stand face-to-face with the power of the Haka on a towering four-metre-high screen, hear inspiring stories from past and present rugby legends, and immerse yourself in New Zealand’s rich rugby heritage. Step into hands-on interactive zones where you can test your kicking, passing, lineout and accuracy skills against the performance of real All Blacks, then explore what it takes to perform under pressure through innovative experiences featuring insights from players and coaches.

More than a tribute to the All Blacks, this experience also celebrates the Black Ferns, Māori All Blacks and All Blacks Sevens, honouring the teams and individuals who have proudly represented New Zealand on the world stage. Blending sport, culture and technology into one unforgettable encounter, The Ultimate All Blacks Experience offers an inspiring and memorable journey for rugby fans and anyone wanting to connect with the spirit and pride of New Zealand.